Dear campaign strategist:

One out of every 4 voters in the Republican Primary will be Evangelical—and Evangelicals have an astounding record of showing up at the polls when motivated.

With our targeted direct response expertise, Media Specialists can help your campaign reach almost every Evangelical voter in California’s Republican Primary.

We know the language, values and pulse of the Evangelical community.

The 9 Essential Keys to the Evangelical vote…

Follow these keys and you’ll ensure your message reaches this important voting bloc during the Primary.

1. You need carefully crafted political advocacy direct mail using professional direct mail techniques that target Evangelical voters—and not just written-out stump speeches. We’re experts in direct marketing. Your direct mail will be honed, focused messages that use professional direct response copy and art the Evangelical audience will relate to.

2. You need a comprehensive fund-raising campaign that will make Evangelical voters reach for their wallets.

3. You need to locate and secure use of the right mailing lists—lists that get your mailings directly into the hands of Evangelicals and only Evangelicals. Lists are the #1 factor in the success or failure of your marketing campaign.

4. You need to reach the Christian radio listener with 30- and 60-second radio spots placed at key times and locations on the 14 California Christian stations.

5. You need a widespread print campaign that focuses on the individual Christian voter. Media Specialists will place your ads in specific publications throughout the Evangelical community.

6. You need a DVD that targets Evangelical opinion leaders and speaks to them with a voice they will relate to.

7. You need a microsite and landing page created specifically to support your message to Evangelicals. Evangelicals will be directed to it by your targeted mailings. On the site, Evangelicals will find your candidate’s viewpoints on those issues of particular interest to them.

8. You need a major presence at Evangelical concerts and public events of 2,000 or more attendees. In the months and weeks before the Primary, Media Specialists will help you generate instant buzz—with promotion and distribution of your candidate’s core messages.

9. You need every one of your messages delivered with the knowledge, understanding and language of the Evangelical community. At Media Specialists, we’ve been talking to the Evangelical community for more than 20 years. We know how to talk to them and what they respond to. And equally important, we understand what not to say. 

Add these 9 approaches to your arsenal of campaign strategies and you’ll bring your message directly to the Evangelical community—an important bloc of voters you can’t afford to miss.

The biggest mistake your political campaign can make is by just placing Christian buzzwords and sound bites in your candidate’s mouth.

Don’t pander and risk offending this important community.

Use a team of direct marketing specialists with the knowledge and skills to reach the Evangelical community.

The California Primary is fast approaching. Now is the time to plan your fund-raising, strategic planning and media buys.

Call Media Specialists now at 310-212-5727. Ask to personally speak to Craig Huey. Or email Craig at craig@evangelicalvoter.com

Make sure you reach ALL of California!

21171 S. Western Ave., Suite 260
Torrance, CA  90501
Tel 310-212-5727
Fax 310-212-5773
craig@evangelicalvoter.com